News
UK regulator acts to limit greenwashing
Advertising Standards Authority informs Pepsi Lipton International and Aqua Pura their “100% recycled” and “eco-friendly” labeling breaches advertising code; advertising implies the whole beverage container made from recycled materials even though cap and label are from virgin material; argue that eco-friendly label needs evidence
- February 7, 2022
- Lindsey Parkinson
- 0 minutes
Further information about this news item is available on the external site. https://www.beveragedaily.com/Article/2022/01/20/100-recycled-bottle-claims-excluding-caps-and-labels-gets-drinks-brands-into-trouble
