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https://www.beveragedaily.com/Article/2022/01/20/100-recycled-bottle-claims-excluding-caps-and-labels-gets-drinks-brands-into-trouble
Advertising Standards Authority informs Pepsi Lipton International and Aqua Pura their “100% recycled” and “eco-friendly” labeling breaches advertising code; advertising implies the whole beverage container made from recycled materials even though cap and label are from virgin material; argue that eco-friendly label needs evidence