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https://www.triviumpackaging.com/news-media/reports/buying-green-report-2022/
Survey by Trivium Packaging of 15,000 consumers in Europe and the Americas finds demand for sustainable packaging remains high; 66% of respondents consider sustainable packaging materials important, 86% of consumers aged 18-44 willing to pay more for such products, 74% interested in buying refillable packaging; found purchasing behaviors aligned with values